Erica Topolski of IBM Media Relations bring us more details of the first ever Lotusphere Blogger Program:
How do you make Lotusphere special and rewarding for a blogger?
You give them access to the people, activities and news that they wouldn't be able to get anywhere else.
Lotusphere 2009 is shaping up to be a fantastic show, with lots of exciting news, sessions and activities. But one of the things that we are most excited about is our first ever program just for bloggers. The Lotusphere 2009 Blogger Program combines access to press conferences, key IBM executives, and one-time-only events designed to show bloggers a side of Lotus/Lotusphere they have never seen before. Bloggers in the program will have special access to senior Lotus executives, an exclusive advance-look at some news items, early access to the exhibit hall, and of course lots of time to visit conference sessions and speak with customers and partners. There will be surprises along the way and lots of opportunities to network with IBMers and other attendees.
With only 25 spots, the hardest part of the program was selecting invitees. There are hundreds of influential bloggers focused on Lotus and collaboration. Getting the right mix of Lotus community influencers and collaboration experts required the efforts of several people, many hours and some tough decisions. The program goal is simple - help everyone learn something new about Lotus. With the group of bloggers we have on-site, there will be plenty to read and lots of different perspectives for everyone to enjoy.
We are really excited for this program, and whether you are on-site with us or following along in the blogosphere --- happy Lotusphere 2009!
How do you make Lotusphere special and rewarding for a blogger?
You give them access to the people, activities and news that they wouldn't be able to get anywhere else.
Lotusphere 2009 is shaping up to be a fantastic show, with lots of exciting news, sessions and activities. But one of the things that we are most excited about is our first ever program just for bloggers. The Lotusphere 2009 Blogger Program combines access to press conferences, key IBM executives, and one-time-only events designed to show bloggers a side of Lotus/Lotusphere they have never seen before. Bloggers in the program will have special access to senior Lotus executives, an exclusive advance-look at some news items, early access to the exhibit hall, and of course lots of time to visit conference sessions and speak with customers and partners. There will be surprises along the way and lots of opportunities to network with IBMers and other attendees.
With only 25 spots, the hardest part of the program was selecting invitees. There are hundreds of influential bloggers focused on Lotus and collaboration. Getting the right mix of Lotus community influencers and collaboration experts required the efforts of several people, many hours and some tough decisions. The program goal is simple - help everyone learn something new about Lotus. With the group of bloggers we have on-site, there will be plenty to read and lots of different perspectives for everyone to enjoy.
We are really excited for this program, and whether you are on-site with us or following along in the blogosphere --- happy Lotusphere 2009!
Comments
Carl Tyler
Do these bloggers get a special badge or anything?
1/12/2009 22:14:58
How can we identify these bloggers? Will they have different colour badges or someway on their website as identifying them?
Ed Brill
Untitled
1/12/2009 22:21:40
Much like press and analysts, IBM doesn't announce who the bloggers in this blogger program are. However, they are certainly welcome to self-identify, and they'll have a way to identify their credential at Lotusphere.
Alan Lepofsky
I’m 1/25
1/13/2009 1:39:21
Since we'll all be covering a lot of the same things, my goal is to try and look at things from my "first year not as an IBMer"
Stuart McIntyre
I’m in...
1/13/2009 8:09:47
I'm another of the 25, and am thrilled that's the case.
As Alan says, I'm sure we'll be trying to ensure that there isn't just one big echo chamber - my focus will be on Connections, Quickr and BlueHouse/SaaS.
I can't wait for Lotusphere to begin...
Toby
Dark Side Blog
1/15/2009 18:09:50
You need a dark side/night life blog :)